The Asian Marketing Conference is the flagship program of the Philippine Marketing Association. PMA is proud to host this year's conference, Asiannovation 2: Unleash the Asian Marketing Masters to be held on July 19-20, 2012 at Rizal Ballroom, Makati Shangri-la Hotel. It will feature outstanding foreign and local personalities who are considered "Masters" in their fields. The conference will encompass topics on the latest innovations for the exciting and ever-changing marketing landscape and include insights and case studies from quality Asian thought leaders and innovators.

The Philippine Marketing Association was founded in 1954 and is considered the country's first and premier marketing association. Led by marketing leaders and executives from different industries, it is PMA's mission to share marketing knowledge, developments, studies and learning to further grow and inspire its members, students and various sectors to achieve success in the marketing field.